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Opening of the TienDA Farmers and Fishermen's Outlet

28 July 2017 .
Bureau of Plant Industry, Malate, Manila.


The Department of Agriculture (DA) officially launched the TienDA Farmers and Fishermen's Outlet on 28 July 2017 at the Bureau of Plant Industry, Malate, Manila.

Gracing the event was Senator Loren Legarda, Agriculture Secretary Emnanuel F. Pinol, Undersecretary Bernadette Romulo-Puyat, undersecretaries, assistant secretaries, regional directors, staff members of DA, farmers, fishermen, and cooperatives from all over the country.

Considered as a new marketing initiative, TienDA aims to directly link farmers and rural entrepreneurs to the market eliminating cartel and other unnecessary layers in the food value chain. Featured in the activity were fresh produce from all over the regions and different products developed by farmers cooperatives available at farm gate price.

Two of the products exhibited were Queen pineapple juice developed by Labo Progressive Multi-Purpose Cooperative, and mushroom product lines developed by Mushroom Producers Cooperative. Both products have been supported through projects supported under the National Technology Commercialization Program of the Bureau of Agricultural Research (BAR).

TienDA will run until 30 July 2017. ###

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