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Archives
Dec. 1-31, 2003
BAR Chronicle wins 2003 Gawad Oscar Florendo Award
by Rita T. dela
Cruz
 The
BAR Chronicle, the official monthly newsletter of the
Bureau of Agricultural Research (BAR), bagged this year’s
2003 Gawad Oscar M. Florendo Award for Outstanding Public
Information Tool (Print Category-Newsletter). The awarding
was held at the Tejeros Hall, Camp Aguinaldo, Quezon
City on 3 December 2003. Receiving the award were BAR
Director William C. Medrano, Knowledge Management Division
Head Angel Morcozo, and BAR Chronicle Editor Virginia
A. Duldulao.
The Gawad Oscar M. Florendo (GOF) is
an annual event organized by the Public Relations Organization
of the Philippines (PROP) in cooperation with the Public
Information Agency (PIA) to recognize outstanding public
information programs and projects of government institutions.
PROP is a non-stock, non-profit organization
with some 800 registered and active government officials
and members that are performing public information and
public relations work. The Gawad Florendo Award is one
of their programs to promote professionalism and institutionalization
of public relations and information functions and activities
in government service.
BAR Chronicle started as a two-page flyer
that chronicled the monthly events at BAR. In 2000,
the Chronicle became the official newsletter of the
Bureau featuring important R&D activities and significant
technologies. From four pages, it settled to an eight-page
newsletter as the Bureau’s activities increased.
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| BAR Director William Medrano
receiving the plaque during the awarding ceremony.
With him are BAR Chronicle editor Virginia Duldulao
and KMD Chief Angel Morcozo. |
Today, BAR Chronicle maintains a column,
Sciencescoping; and regular updates on the recent technologies
and innovations in the R&D system. The publication
has also increased from 200 to 1000 copies, which are
being distributed nationwide, particularly to SCUs,
DA regional offices, R&D networks, including private
sector.
The board of judges for this year’s
12th Gawad Oscar Florendo include: PIA Director-General
Renato Velasco, PACE Vice President Aleli Quirante,
ABS-CBN Foundation PR Head Dulce Festin Baybay, PLDT
Manager for Community Relations Evelyn del Rosario,
and PROP Board Secretary Mary Grace Agoncillo.
For the Outstanding Printed Materials,
the criteria for judging include: problem identification
(5%), objectives (5%), audience (10%), message (25%),
channel (25%), and effect (30%). The other finalists
for this year’s Best Newsletter Award were: Commission
on Appointments Newsletter, Department of Trade and
Industry Newsletter, and PAGCOR’s Ugnayan Newsletter.
December 1-31 2003 Articles:
:: Philippines plans for 2004 International Year of Rice
:: BAR Chronicle wins 2003 Gawad Oscar Florendo Award
:: Year of the Rice: Rice and World Poverty and Hunger
:: Committee to review DA websites created
:: This year's PANTAS awardee
:: First GM pigeonpea: Farmers' arm to productivity
::: More December 2003 articles :::
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